Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory. Chewing gum all by itself increases alertness, focus, and most kinds of memory. Put them together and… well, you do the math. Scientists know that the 1 + 1 is at least two, but they’re not sure exactly why. Knowing why may not be as important to you as knowing caffeine gum can help you score higher on exams.
Let’s start with chewing gum. Any flavored chewing gum will do. There are numerous studies that show chewing gum, especially a flavored gum, will help improve alertness and memory, in some cases by as much as 24%.
The Hippocampus is a key area for memory
There are a few potential explanations for gum’s benefit, says Dr. Andrew Scholey, author of several studies and director of the Center for Human Psychopharmacology at Swinburne University, Melbourne. In 2000, researchers showed that brain activity in the hippocampus, an area important for memory, increases while people chew.
Other research suggests that insulin receptors in the hippocampus may be involved in memory. “Insulin mops up glucose in the bloodstream and chewing causes the release of insulin, because the body is expecting food. If insulin receptors in the brain are involved in memory, we may have an insulin-mediated mechanism explaining our findings.”
Alternately, it could be as simple as increased alertness and/or increased blood flow to the brain from and increased heart beat.
But what if we could improve upon chewing gum? What if there was a magic ingredient we could add to gum that would help your brain even more? What if we didn’t keep writing “what if’s” when you already know where we’re going with this?
Caffeine, as we’d all expect, increases alertness, but together with a little glucose, has a significant effect on memory. Caffeine also improves cognition and mental speed, so basically, caffeine just helps you think better and faster. Put the caffeine inside the gum as they do with a caffeinated gum like Jolt Energy Gum, and you’ve got a little magic mastication!
The Hippo Campus is also a place where Hippos go to college
The only time where you might want to go for the Starbucks and not the double-word-score caffeine gum combo, is if you’re taking a test involving a type of short-term memory called serial recall – recalling items or events in the order in which they occurred. Any rhythmic activity such as chewing gum or tapping with your hands has been shown to decrease test results in this area.
In summary, if you have to memorize a long list in order, brew up a pot of coffee or chug a Jolt Cola. If you want to improve performance on pretty much any other kinds of exam or mental exercise, reach for a pack of Jolt Energy Gum. Now chewing Jolt caffeine-energy gum isn’t just smart, Jolt Energy gum actually makes you smarter.
Not only will you stay alert, but you’ll remember why you’re doing so.