Jolt Cola was the 1st energy drink sold pretty much anywhere.
Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970’s, but that’s another story.It’s been more than 27 years since our hero CJ first bottled Jolt Cola as it flowed from a pristine underground aquifer in upstate NY (let’s just say the bottling plant had a pipe that went underground, we say…entirely making that up).
It’s 27 years, 7 leap years and 137 days later, making today the 9,999th day the Jolt Cola has kept us awake, alert and frankly, just having a little more fun. Kicking off in 1985 with an awesome nose-thumb of a tagline “All the sugar, 2x the caffeine,” Jolt has fueled and fun-ded parties, movies, coders, gamers, athletes and students all across America and the world.
We thought it would be fun over the next year to bring you a few videos, images and stories from the history of our namesake beverage. Some will be official ads and promos, some were official but never saw the light of day (What, you say, does “official” mean? Let’s just say “official” means someone who sold Jolt Cola paid to make the ad or promo), some were crowd sourced and some are now a part of Americana, like where Bill Gates reminisces about coding Windows NT on a gullet full of Jolt. Some are quirky, some are great, and some are just weird. But all combine to make Jolt the awesome drink it is! Come to think of it, we really should throw an online party.
Here’s a Jolt Cola ad from the archives.