Go Goldilocks on noise. Get it just right and be more creative.
In our never-ending (but occasionally slowing) quest to share important tidbits that do not involve reality TV but instead actually affect your real life, we cull through the tension filled world of scientific journals… well…. so you don’t have to. In today’s useful tidbit, we discover you were right all along.
Not when you yelled at coach on the TV who was preventing his team from winning by implementing the “prevent” defense with minutes left to play… but when you told your mom you studied better with the music on. She probably called that music “noise.”
In the widely rarely read “Journal of Consumer Research”, researchers showed that you are more creative with a moderate (emphasis on moderate) level of noise (noise=unwanted sound)than you do with no noise or loud noise. It also increases the likelihood of buying creative products… like, for example A MakerBot, Adobe Photoshop, Silly Putty or… Jolt Gum. Cue moderate noise….