Jolt Gum

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Jolt Gum Adopt a US unit for Jan 2015 - USS Frank Cable STS Funk from the USS Frank Cable wrote and we selected his team for the Jolt Gum adopt a unit program.   The Frank Cable's sole job is to fix submarines  - fast and...


Jolt Gum congratulates the Red Sox!   Chew your way to your own championship!   The Red Sox bounced back from a 2012 season they'd rather forget by turning their won-loss record virtually...


Be more creative. Add noise. Go Goldilocks on noise.  Get it just right and be more creative. It doesn't go to 11, but that noise does give me an idea.... In our never-ending (but occasionally...


10,000 days of Jolt Cola Jolt Cola was the 1st energy drink sold pretty much anywhere.     Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970's,...


Jolt Energy Gum actually makes you smarter Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory....


Jolt Gum congratulates the Red Sox!



Red Sox logo

Chew your way to your own championship!


The Red Sox bounced back from a 2012 season they’d rather forget by turning their won-loss record virtually upside-down.  93 losses in 2012 turned into 97 WINS in 2013!  It’s a little weird for us (a NJ company) to have rooted so hard for the Red Sox this year, but hey, they chew Jolt Gum.  So do a few other teams (more on that later), but unless you’re a Cardinals or Yankees fan (or a fan of anyone the Sox were playing), how could you not root for the team that was so supportive of their city after the marathon?  And unless you’re a brand manager on Gillette, how could you not dig the Grizzly Adams or ZZ Top team photo? It’s Halloween every day in Boston!

Red Sox celebrate world series victory

How come none of the Red Sox have red sox?

Sure, it’s easier to have fun when you win, but a lot of teams win and don’t look like they’re having nearly the fun the Red Sox seem to have.  Indeed, just listen to Victorino – “Go back to playing little kid ball. Just go out there and have fun.

Anyway, as we were saying, there are 3 Major League Baseball teams that chew Jolt gum… and ALL three went to the playoffs this year.  Did Jolt Gum help?  Or are the teams that chew Jolt Gum just that much smarter?  Not for us to say.  But what is for us to say is that the first person to calculate the probability of ALL 3 teams making the playoffs (30 teams in MLB, 10 make the playoffs, 3 chew Jolt Gum) gets a free 12-pack of Jolt Gum!  Happy calculating!

Posted on : 31-10-2013 | By : Debra | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Fun

Jolt caffeine gum helps you recover after a workout


What if we told you there was something that would help you run faster, improve reaction times, and then recover faster post-exercise?  


And it’s legal.  Where can we get some of that stuff?

If you’re like most people, you already did this morning.

tired runner

Have a plate of penne, a spoonful of spaghetti, a cup of cola and a canteen of coffee after a workout and you’ll recover a lot faster!

There’s more and more science showing that caffeine not only improves athletic performance, but now we’re learning it also helps your muscles recover faster after exercise too.  It makes some sense right away if you think about it… assuming most races or competitions involve fixed distances, if caffeine helps you to run faster or perform better, it must have helped you to do something more efficiently.

Indeed, University of Birmingham (England) researchers tested the effect of caffeine on the rate which carbs are consumed during exercise.  They found that the usage rate of carbohydrates was 26 percent higher in the cyclists receiving carbs with caffeine than in those receiving carbs without caffeine.  The conclusion is that caffeine may have increased the rate of glucose absorption, giving muscles more fuel more quickly. The extrapolated effect on performance is the ability to work harder for a longer period of time without getting as fatigued.

But what if you’re already exhausted?  Put a check mark in the caffeine and carb boxes again.  A recent study showed that athletes carb-ed up and caffeinated had 66% more glycogen in their muscles four hours after finishing intense exercise.  If you have 66% more fuel for the next day’s training or competition, there is absolutely no question you will go farther or faster,” said Dr. Hawley, senior author of the study.

Not that we’re not a little biased on the caffeine, but science sure seems to indicate that having caffeine before exercise, and carbs and caffeine after exercise is a win win.  Let Jolt caffeine gum help you in your workout and recover after it!  THAT’S what we’re talking about when we say, “Jolt Caffeine Gum… Chew More.  Do More!”

Posted on : 01-02-2013 | By : morebetter | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Science of caffeine

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Wait….Caffeine ISN’T a Diuretic?


Everyone knows caffeine is a diuretic, right?

Don’t be so fast to flush that toilet… turns out that conventional wisdom is wrong.  The latest science that… ummm… people who actually research the topic shows that consuming a caffeinated beverage has no more of a diuretic effect than… wait for it… water.  As far back in 1928, caffeine was found to have no significant impact on output of urine. Later studies corroborated this, finding caffeinated beverages did not affect total volume or flow any differently than other beverages.

The Institute of Medicine found that “caffeinated beverages appear to contribute to the daily total water intake similar to that contributed by non-caffeinated beverages.”

Caffeine actually doesn't make you visit the bathroom more frequently

Does this image of a waterfall make you want to pee? Maybe. But does a caffeinated beverage? Not so much.

So did the conventional wisdom become conventional? i.e.  how did the wive’s tale get started?  Basically, it seems the belief that caffeinated beverages increases your total urine output stems from research solely among people who don’t use caffeine.  And indeed, if you are a caffeine virgin, i.e. you don’t consume caffeine,  the old rules apply.  Caffeine is a mild diuretic for those people who haven’t used it in a while.

On the other hand, if you’re similar to the significant majority of actual people who consume caffeine, then according to a bunch of studies and articles about studies, caffeine actually doesn’t increase the number of times you need to visit the loo.



Posted on : 22-01-2013 | By : morebetter | In : Athletic Performance and caffeine, Caffeine, Science of caffeine

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Jolt Gum proven to improve athletic performance


In a recent university study in New Zealand, Jolt Gum was proven to increase athletic performance by 5.4%!  To put that improvement in perspective, 5.4% was more than the difference between the first and last place finishers in the Women’s 100m dash in London 2012!  5.4% is more than than the house advantage in roulette at a casino (5.3%)!

Run faster, longer with Jolt Gum!

Run faster, longer with Jolt Gum!

Here’s an excerpt from the main bicycling website in Australia,   If you’d like to download the entire study (published in the European Journal of Applied Psychology (Volume 110, Number 6), , you can do it here

Peter Reaburn is an Associate Professor in sport science at CQUniversity, races B-grade with Rockhampton Cycling Club and has been a committee member for four years. He recently completed his second Grafton-Inverell (228 km) race. Peter has presented workshops for Cycling Australia and Cycling Queensland for masters athletes and coaches and has written the definitive book titled The Masters Athlete available at:

Chewing gum improves cycling performance


Caffeine is the World’s most commonly used drug. It is often used by cyclists as an ergogenic aid during both training and competition. In our sport, research has shown that caffeine improves performance in a single 1 km time trial and 40km steady-state time trial performance. But what effect might it have on typical road races, point score races on the track, or ‘crits’ where there are repeated sprints during longer endurance events.  A recent New Zealand study investigated the effects of caffeinated chewing gum on fatigue during repeated high-intensity sprints in cyclists.

Peter Reaburn, Associate Professor in sport science at CQ University

Peter Reaburn, Associate Professor in sport science at CQ University

The Research

Nine well-trained young male cyclists (24 ± 7 years, VO2max = 62.5 ± 5.4 ml/kg/min) who trained on average 10.5 hours per week were tested. None of them were high caffeine users. They completed four lab sessions each consisting of four by five-minute sets of 30-second sprints with five sprints in each set and 30-seconds easy spin between each sprint. An easy five minute spin was done between sets one and three and a 10-minute easy spin between sets two and three.  During the 10-minute spin, the chewing gum was given as six pieces of commercially-available, spearmint-flavoured caffeinated chewing-gum (Jolt®) or as a placebo of similar-looking and tasting, commercially available non-caffeinated chewing-gum (Spearmint Extra®). Cyclists chewed the gum for five minutes and then spat it out before doing sets three and four of the sprints.

The Results

The average power output (watts) in the first 10 sprints (sets 1 and 2) relative to the last 10 sprints (sets 3 and 4) declined by 5.8 ± 4.0% in the placebo trials but only 0.4 ± 7.7% in the caffeine trials. The reduced fatigue in the caffeine trials equated to a 5.4% improvement in overall cycling performance in favor of caffeine. The researchers also measured two hormones in saliva and found that the delayed fatigue in the caffeine trials was associated with elevated testosterone (an anabolic – muscle repairing and building hormone) and decreased cortisol (a stress hormone) concentrations in the caffeine trials. Both these hormone responses are good for athletes in terms of recovery from training and racing. No gut upsets were observed in the cyclists despite the caffeine dose being equivalent to about 2.5 No Doz or three cups of coffee in one hit.

The So What?

This is a really applied study that strongly suggests that taking caffeine by chewing gum may be the way to go for track or road cyclists requiring a kick in performance during the closing stages of an event like a points race, criterium or road race where fatigue becomes a factor. Importantly, it also suggests it may enhance recovery by positively affecting hormones important for recovery. I say ‘suck it and see’.


Paton, C., Lowe, T, and Irvine, A. (2010). Caffeinated chewing gum increases repeated sprint performance and augments increases in testosterone in competitive cyclists.  European Journal of Applied Physiology. 110(6): 1243-50.

Posted on : 09-08-2012 | By : morebetter | In : Athletic Performance and caffeine

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