Trix aren’t for rabbits. And apparently, Cracker Jack is no longer for kids. At least the new version. You might be doing a bit of wondering here. This is so not a spoof. It’s real. Honest.
Is Frito Lay that hard up for press? Has #FritoLay been taken over by its alien twin? Does Frito Lay think Jolt Energy Gum is just so awesome, they’ll try to ram caffeine into something… anything they make (understandable, I guess since they don’t make a chewing gum)? Frito Lay North America, a $13 BILLION (we thought it was -illion with a “Z”, but it turns out to only be -illion with a “B”) company is adding good wholesome caffeine to America’s favorite childhood vice, Cracker Jack. Understandable since no $100 billion company is worth it’s… ahem… salty snacks, without a caffeinated product.
Perhaps this is a “green” initiative? Is it like skim milk where they skim the caffeine off the caffeinated Pepsi to make caffeine-free Pepsi (yes, we wonder why anyone would drink that) and they need to do something with the excess caffeine? So rather than landfill it, they add it to children’s candy?
Or are they so under siege from consumer groups for the Flamin Cheetos which have 26g of fat (40% DV) and SIX HUNDRED mg of sodium (25% DV) that they had to add some goodness to their lineup with caffeine?