Jolt Gum

Featured Posts

Jolt Gum Adopt a US unit for Jan 2015 - USS Frank Cable STS Funk from the USS Frank Cable wrote and we selected his team for the Jolt Gum adopt a unit program.   The Frank Cable's sole job is to fix submarines  - fast and...

Readmore

Jolt Gum congratulates the Red Sox!   Chew your way to your own championship!   The Red Sox bounced back from a 2012 season they'd rather forget by turning their won-loss record virtually...

Readmore

Be more creative. Add noise. Go Goldilocks on noise.  Get it just right and be more creative. It doesn't go to 11, but that noise does give me an idea.... In our never-ending (but occasionally...

Readmore

10,000 days of Jolt Cola Jolt Cola was the 1st energy drink sold pretty much anywhere.     Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970's,...

Readmore

Jolt Energy Gum actually makes you smarter Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory....

Readmore

Jolt Gum Adopt a US unit for Jan 2015 – USS Frank Cable

0

USS_Frank_Cable_AS-40_Crest

STS Funk from the USS Frank Cable wrote and we selected his team for the Jolt Gum adopt a unit program.   The Frank Cable’s sole job is to fix submarines  – fast and well.  Thinking about the submariners deep under water in a nuclear powered sardine can…. anyone who can keep them safe gets our vote!!

The USS Frank Cable getting submarines ready to head back out and uunder

The USS Frank Cable getting submarines ready to head back out and under

So our unit for the month of January to kick off the year is his – on the USS Frank Cable.  They’ve actually got 1,000 sailors under their command, making them the largest command on the island of Guam. In STS Funk’s email he wrote… On the USS Frank Cable AS-40, we spend countless days and nights writing and executing thousands of work packages to ensures the U.S. Submarine fleet is able to continue they’re missions and return home safely.  That’s a job for Jolt Gum!

Thank you to STS Funk and everyone on the Frank Cable.  A couple of hundred packs of Jolt Gum are on their way to you!

Posted on : 07-01-2015 | By : morebetter | In : Caffeine, Military

Tags: , , , , ,

Jolt Gum congratulates the Red Sox!

0

 

Red Sox logo

Chew your way to your own championship!

 

The Red Sox bounced back from a 2012 season they’d rather forget by turning their won-loss record virtually upside-down.  93 losses in 2012 turned into 97 WINS in 2013!  It’s a little weird for us (a NJ company) to have rooted so hard for the Red Sox this year, but hey, they chew Jolt Gum.  So do a few other teams (more on that later), but unless you’re a Cardinals or Yankees fan (or a fan of anyone the Sox were playing), how could you not root for the team that was so supportive of their city after the marathon?  And unless you’re a brand manager on Gillette, how could you not dig the Grizzly Adams or ZZ Top team photo? It’s Halloween every day in Boston!

Red Sox celebrate world series victory

How come none of the Red Sox have red sox?

Sure, it’s easier to have fun when you win, but a lot of teams win and don’t look like they’re having nearly the fun the Red Sox seem to have.  Indeed, just listen to Victorino – “Go back to playing little kid ball. Just go out there and have fun.

Anyway, as we were saying, there are 3 Major League Baseball teams that chew Jolt gum… and ALL three went to the playoffs this year.  Did Jolt Gum help?  Or are the teams that chew Jolt Gum just that much smarter?  Not for us to say.  But what is for us to say is that the first person to calculate the probability of ALL 3 teams making the playoffs (30 teams in MLB, 10 make the playoffs, 3 chew Jolt Gum) gets a free 12-pack of Jolt Gum!  Happy calculating!

Posted on : 31-10-2013 | By : Debra | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Fun

10,000 days of Jolt Cola

0

Jolt Cola was the 1st energy drink sold pretty much anywhere.  

 

Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970’s, but that’s another story.It’s been more than 27 years since our hero CJ first bottled Jolt Cola as it flowed from a pristine underground aquifer in upstate NY (let’s just say the bottling plant had a pipe that went underground, we say…entirely making that up).

It’s 27 years, 7 leap years and 137 days later, making today the 9,999th day the Jolt Cola has kept us awake, alert and frankly, just having a little more fun.   Kicking off in 1985 with an awesome nose-thumb of a tagline “All the sugar, 2x the caffeine,”  Jolt has fueled and fun-ded parties, movies, coders, gamers, athletes and students all across America and the world.

We thought it would be fun over the next year to bring you a few videos, images and stories from the history of our namesake beverage. Some will be official ads and promos, some were official but never saw the light of day (What, you say, does “official” mean?  Let’s just say “official” means someone who sold Jolt Cola paid to make the ad or promo), some were crowd sourced and some are now a part of Americana, like where Bill Gates reminisces about coding Windows NT on a gullet full of Jolt.    Some are quirky, some are great, and some are just weird.  But all combine to make Jolt the awesome drink it is!  Come to think of it, we really should throw an online party.

 

Here’s a Jolt Cola ad from the archives.

 

Posted on : 20-02-2013 | By : morebetter | In : Caffeine, Fun, Jolt Cola

Tags: , , , , , ,

Jolt caffeine gum helps you recover after a workout

0

What if we told you there was something that would help you run faster, improve reaction times, and then recover faster post-exercise?  

 

And it’s legal.  Where can we get some of that stuff?

If you’re like most people, you already did this morning.

tired runner

Have a plate of penne, a spoonful of spaghetti, a cup of cola and a canteen of coffee after a workout and you’ll recover a lot faster!

There’s more and more science showing that caffeine not only improves athletic performance, but now we’re learning it also helps your muscles recover faster after exercise too.  It makes some sense right away if you think about it… assuming most races or competitions involve fixed distances, if caffeine helps you to run faster or perform better, it must have helped you to do something more efficiently.

Indeed, University of Birmingham (England) researchers tested the effect of caffeine on the rate which carbs are consumed during exercise.  They found that the usage rate of carbohydrates was 26 percent higher in the cyclists receiving carbs with caffeine than in those receiving carbs without caffeine.  The conclusion is that caffeine may have increased the rate of glucose absorption, giving muscles more fuel more quickly. The extrapolated effect on performance is the ability to work harder for a longer period of time without getting as fatigued.

But what if you’re already exhausted?  Put a check mark in the caffeine and carb boxes again.  A recent study showed that athletes carb-ed up and caffeinated had 66% more glycogen in their muscles four hours after finishing intense exercise.  If you have 66% more fuel for the next day’s training or competition, there is absolutely no question you will go farther or faster,” said Dr. Hawley, senior author of the study.

Not that we’re not a little biased on the caffeine, but science sure seems to indicate that having caffeine before exercise, and carbs and caffeine after exercise is a win win.  Let Jolt caffeine gum help you in your workout and recover after it!  THAT’S what we’re talking about when we say, “Jolt Caffeine Gum… Chew More.  Do More!”

Posted on : 01-02-2013 | By : morebetter | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Science of caffeine

Tags: , , , , ,

Jolt Energy Gum actually makes you smarter

0

Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory.  Put them together and… well, you do the math. Scientists know that the 1 + 1 is at least two, but they’re not sure exactly why.  Knowing why may not be as important to you as knowing caffeine gum can help you score higher on exams.

Let’s start with chewing gum.  Any flavored chewing gum will do.  There are numerous studies that show chewing gum, especially a flavored gum, will help improve alertness and memory, in some cases by as much as 24%.

hippocampus

The Hippocampus is a key area for memory

There are a few potential explanations for gum’s benefit, says Dr. Andrew Scholey, author of several studies and director of the Center for Human Psychopharmacology at Swinburne University, Melbourne.  In 2000, researchers showed that brain activity in the hippocampus, an area important for memory, increases while people chew.

Other research suggests that insulin receptors in the hippocampus may be involved in memory. “Insulin mops up glucose in the bloodstream and chewing causes the release of insulin, because the body is expecting food. If insulin receptors in the brain are involved in memory, we may have an insulin-mediated mechanism explaining our findings.”

Alternately, it could be as simple as increased alertness and/or increased blood flow to the brain from and increased heart beat.

But what if we could improve upon chewing gum?  What if there was a magic ingredient we could add to gum that would help your brain even more?  What if we didn’t keep writing “what if’s” when you already know where we’re going with this?

Caffeine, as we’d all expect,  increases alertness, but together with a little glucose, has a significant effect on memory.  Caffeine also improves cognition and mental speed, so basically, caffeine just helps you think better and faster.    Put the caffeine inside the gum as they do with a caffeinated gum like Jolt Energy Gum, and you’ve got a little magic mastication!

A totally different Hippocampus

The Hippo Campus is also a place where Hippos go to college

The only time where you might want to go for the Starbucks and not the double-word-score caffeine gum combo, is if you’re taking a test involving a type of short-term memory called serial recall – recalling items or events in the order in which they occurred.  Any rhythmic activity such as chewing gum or tapping with your hands has been shown to decrease test results in this area.

In summary,  if you have to memorize a long list in order, brew up a pot of coffee or chug a Jolt Cola.    If you want to improve performance on pretty much any other kinds of exam or mental exercise, reach for a pack of Jolt Energy Gum.  Now chewing Jolt caffeine-energy gum isn’t just smart, Jolt Energy gum actually makes you smarter.

Not only will you stay alert, but you’ll remember why you’re doing so.

 

 

Posted on : 29-01-2013 | By : morebetter | In : Caffeine, Caffeine gum, Science of caffeine

Tags: , , , , , , , , , ,

Wait….Caffeine ISN’T a Diuretic?

0

Everyone knows caffeine is a diuretic, right?

Don’t be so fast to flush that toilet… turns out that conventional wisdom is wrong.  The latest science that… ummm… people who actually research the topic shows that consuming a caffeinated beverage has no more of a diuretic effect than… wait for it… water.  As far back in 1928, caffeine was found to have no significant impact on output of urine. Later studies corroborated this, finding caffeinated beverages did not affect total volume or flow any differently than other beverages.

The Institute of Medicine found that “caffeinated beverages appear to contribute to the daily total water intake similar to that contributed by non-caffeinated beverages.”

Caffeine actually doesn't make you visit the bathroom more frequently

Does this image of a waterfall make you want to pee? Maybe. But does a caffeinated beverage? Not so much.

So did the conventional wisdom become conventional? i.e.  how did the wive’s tale get started?  Basically, it seems the belief that caffeinated beverages increases your total urine output stems from research solely among people who don’t use caffeine.  And indeed, if you are a caffeine virgin, i.e. you don’t consume caffeine,  the old rules apply.  Caffeine is a mild diuretic for those people who haven’t used it in a while.

On the other hand, if you’re similar to the significant majority of actual people who consume caffeine, then according to a bunch of studies and articles about studies, caffeine actually doesn’t increase the number of times you need to visit the loo.

 

 

Posted on : 22-01-2013 | By : morebetter | In : Athletic Performance and caffeine, Caffeine, Science of caffeine

Tags: , , , , , , ,

Part III – How to stay awake while driving

0

6 Tips to Help you Stay Awake while Driving

Continued from Part II 

1) Sleep

If you’re under 30 or a trucker, you’re more likely to be drowsy and driving.  And if you’re sleepy and driving, you’re really really dangerous.  To yourself and others.  A study of truckers found that they averaged less than 5 hours sleep – not a big surprise then that drowsiness is likely responsible for more than half of all trucker fatalities.  And for every trucker who died driving, he or she killed another 3-4 in the same accident.   A study showed that even a one-hour loss of sleep from daylight savings time can be dangerous.

According to a National Sleep foundation white paper on drowsy driving, your body needs at least 7-8 hours.  So if you just sleep for 8 hours the night before a road trip, are you ok?  Alas, no.  Your body builds up sleep debt, and one good night of sleep is not always enough to fix that.  Do yourself and those traveling with you a favor and get at least 7 hours of sleep a few nights in a row.

If you can’t do that, take a micro-nap at the first sign of drowsiness.  Even 15-20 minutes can make a big difference, especially if you precede the nap by…

2)   Eating and drinking the right foods

Before your trip, eat a light meal with foods having a low  glycemic index.  Heavy meals and meals with high glycemic indexes exacerbate sleepiness.  So, are Italian and Chinese food off the list?  Not by a long shot.  Cheeses such as  Parmesan, Romano and Asiago contain the amino acid tyramine and are known to help keep you up. Fermented soy products actually have some of the highest amount of tyramine —soy sauce, tofu, miso, and even teriyaki sauce are great sources.

If you’re already on the road, step up to the caffeine machine.  You probably don’t need a long analysis of caffeine or a recommendation from AAA to know that it’s a useful tool to stay alert once you’re on the road.  But steer clear of caffeine sources with lots of sugar such as regular colas and energy drinks.  While the sugar rush can help you for a little while, the danger from the ensuing sugar crash can counteract the benefit from caffeine.

Chewing gum is also something that can help. Chewing gum has been proven to increase alertness. The double plus good version of chewing gum to keep you awake would be a caffeinated chewing gum such as Jolt Energy Gum.  It tastes like regular gum, but two pieces have the boost of a coffee.

Jolt Energy Gum - caffeine + gum = good

Chewing gum keeps awake. Caffeine keeps you awake. Chewing gum with caffeine keeps you really awake!

3)   Slip into something a little… less comfortable

Warm, comfortable rooms or cars don’t make you tired, but they can make you sleepy if you’re already in sleep debt.  And according to the National Sleep Foundation, most of us already are.  In their 2009 study on sleep, they found the average adult got only 6.7 hours of sleep on a work night.

One way to counteract sleep inducing effects of sleep debt is to remove enhancers… such as warmth and comfort.   First, we need to ask why if you know you’re getting sleepy, you haven’t pulled over for a short nap.  But assuming you have your reasons, go ahead, roll down the windows.  Turn on the air conditioner.  And make yourself genuinely uncomfortable.  Sit on a pen.  Put your foot in a weird position.  Whatever it takes to get… uncomfortable.

4)   Get your Tech on

Auto manufacturers know how dangerous drowsy driving can be.  Some car makers have been taking this to hear with some very cool new tech to help you stay alive.

Assuming you’ve got a little spare change, there are a bunch of new phone apps that purport to keep you on this side of R.E.M.  Apps like Drivia, Anti-Sleep Pilot, and Anti-Drowse are designed to help keep you from napping while more mechanical devices such as NoNap theoretically do the same thng.

If you’ve got a lot of spare change, check out the new Mercedes.   It’s new “Attention Assist” system covers 70 variables while it assesses your wakefulness.

5)   Occupy your brain

Monotony and a boring straight drive are the hobgoblins of drowsiness.  Basically, a long, straight highway is practically hypnotizing you to sleep.  Hopefully, you’ve got a co-pilot in the car and the two of you can keep each other awake with car games that force you to use your brain a bit.

If there’s no one in the car, use a lifeline and “phone a friend.”  Just make sure you use a hands-free.  Distracted driving statistics show that phone calls dramatically increase accidents too!

If you don’t have a co-pilot and there’s no one you can call, you can always try a really good audio book.  Find the most engrossing author and actor you can.  A monotonous voice over can ruin a great story!

6)   Sing out loud.  Sing out Strong.

You’re in the car.  It’s late.  You’re tired.  Sing.  Just TRY to fall asleep while singing.  It’s near impossible.  You’ll need to plan this one in advance so you can make a playlist of road-trip sing-a-long karaoke songs.  Tuning your XM/Sirius to a station you like is definitely an option, but inevitably some of the songs you’ll hear aren’t good sing a long songs.  Bring your own.

Up next… our favorite play list of great sing-a-long driving songs.

Posted on : 26-12-2012 | By : Debra | In : Caffeine, Caffeine gum, Drowsy Driving, Safety

Tags: , , , , , , , , ,

How NOT to be a drowsy driver – caffeine is just the beginning, Part II

0

Causes of Sleepiness

Continued from part 1

In a AAA study on drowsy drivers, about 50% of the sleepy drivers who crashed reported that they felt only “slightly” or “not at all” drowsy before they crashed.  That percent isn’t far off the 40% who said they would deal with any drowsiness while driving after they got sleepy rather than try to prevent it.

We’ll skip past the obvious flaw in that “logic” – it’s pretty clear if you’re waiting to prevent sleepiness until after you’re sleepy, but don’t know you’re sleepy until after you crash, it’s probably a little late to do anything about it.

The less obvious problem in that logic is how caffeine actually works to keep you awake and alert.  Caffeine works much better as a prophylactic, preventative measure to keep you from geting tired than an after-the-fact remedy.  Here’s how it works: The more tired you are, the more of a nucleoside, adenosine, your body creates.  When adenosine finds its way to the adenosine receptors in your brain, *poof*, those receptors signal your body it’s time to rest, i.e. you get tired.  One of the key ways caffeine works is by functioning as an adenosine blocker.  Caffeine is structurally similar to adenosine so it kinda sorta fits, but different enough not to switch on the sleep response.  If there’s a caffeine molecule lodged in there first, the adenosine molecule can’t get in to bid and make you tired.

Caffeine works better if you take it BEFORE you get tired

Give adenosine and tired-ness the Heismann. Take caffeine before you get tired, not after.

What to do if you’re already tired?

If the adenosine gets in there first, then then the best thing you can do is fill your body with caffeine and then take a short nap of even 15-20 minutes.  This will signal your body to “refresh” and now the caffeine can fill your adenosine receptors first!

Sleepiness or drowsiness is usually brought one of two factors: lack of sleep (or the lack of good sleep), and your body’s natural body clock which programs us to be sleepy twice a day, once in the middle of our night time sleep period, and a second time in the late afternoon.  According to “Principles and Practice of Sleep Medicine,” other factors such as what you eat, room temperature, monotony (boring meeting, long, straight highway), etc. can “unmask” the physiological need but do not cause it.    We prefer our sleepiness masked.  Stay away from these foods before a road trip because they can exacerbate sleepiness:

Don’t make it Worse!  

Good foods that are good to avoid before a long road trip:

Almonds:  Almonds contain tryptophan and magnesium, which both help to naturally reduce muscle and nerve function while also steadying your heart rhythm, so great for a pre-bedtime snack, but not so helpful pre-roadtrip.

HoneyHoney contains glucose, which triggers your brain to stopproducing orexin — one of the chemicals known to trigger alertness.  We like alertness when we’re driving.  So we like orexin.  And we’d prefer all the other drivers had some too.  Save your inner Pooh for until after you arrive.

BananasThe magnesium and potassium found in bananas serve as muscle and nerve relaxants. Accordingly, bananas make an awesomely health spa treat, but are clearly

Bananas may taste good, but they also might make you drowsy

Bananas – good for monkeys, bad for road trips.

less useful in the drivers’ seat.  What’s more, the Vitamin B6 found in the fruit also converts tryptophan into serotonin, increasing relaxation even more.  Vitamin B6 has other benefits, which is why it’s in some energy drinks, but if alertness right now is one of your goals, avoid bananas and vitamin B6.

Cereal with milk If you’re planning on eating a healthy breakfast before a roadtrip, try something other than cereal and milk.  Ironically, cereal and milk make a great bedtime food.  Cereal has a great balance of protein and carbohydrates. These two essential nutrients, when combined, will put you to sleep in no time. That’s because protein contains an amino acid called tryptophan, which makes you feel sleepy, and carbohydrates help tryptophan reach the brain more easily.   Not really a big problem if you’ve had a good night sleep, but possibly an issue if you, like us, had to put sleep on the back burner.

High Glycemic FoodsFoods with a high glycemic index spike your body’s blood sugar, which in turn causes your body to start manufacturing insulin on an over-time, 3-shifts-a-day schedule.   That’s a) not really healthy and b) a good way to fall asleep right after the initial sugar rush.  And since sleeping is a really bad idea while driving, definitely stay away from those high glycemic index foods. And since those foods aren’t always obvious (e.g. a baked potato can have twice the glycemic index of a cola!) we’d suggest reviewing a good glycemic index chart so you know what you’re eating and drinking.

Continued tomorrow with Part III tomorrow: What you should eat and drink, and how to stay awake

Posted on : 18-12-2012 | By : morebetter | In : Caffeine, Caffeine gum, Drowsy Driving, Safety, Science of caffeine

Tags: , , , , , , , ,

Don’t drive Drowsy!

0

Listen to my voice…You’re getting sleeepy…

 

You’re driving….

 

WAKE UP!

 

In a recent study, more than 50% of New York State drivers admitted that they had driven while drowsy in the past year, while almost 25% percent reported that they had fallen asleep while driving at some point in their lives.  But people are tired all the time, right?  Does this sleepiness really amount to anything more than a little yawning?  Big-time super-cala-soporfic-ally yes.  Drowsy driving causes 100,000 crashes each year according to the National Highway Traffic Safety Administration (NHTSA).

Don't be one of the drowsy driver statistics

Lack of Sleep = Same Impact as Drinking Alcohol

 

When people were kept awake for 17 hours, they tested the same on cognitive-motor tests as a person with a blood alcohol concentration (BAC) of 0.05 percent; after staying awake 24 hours they tested equivalent to a BAC of 0.10 percent.  0.08 percent is enough to get you arrested for DUI in all 50 states, so basically, if you wake up at 6 am and drive home at 2:30 a.m., your driving skills would be the same as if you were DUI!

Even a micro-sleep, i.e. a quick “zone-out,” can be enough to cause serious trouble.  If you’re driving 60 mph, you’re going 88 feet per second.  Fall asleep for just three seconds, and you’ve nearly covered the length of a football field!

Who’s most likely to nod off behind the wheel?  Grandpa?  Actually, grandpa might be your safest driver as it relates to drowsy driving statistics.  It’s the grandkids you should be worried about.  Drivers aged 18-29 are 3.5x more likely to drive drowsy than seniors 65+.  71% of those 18-29 admitted to driving while drowsy, a number that gets higher still among men and people who work night shifts.

Our friends at The Automobile Association of America (AAA) offer two proven tips for staying awake:  Get sleep, and take caffeine. Caffeine we can do.  We can happily do (see Juan Valdez, Red Bull, Jolt Gum).  But while we’d all love a solid nine hours of sleep every night, we imagine even the good folks at Triple A aren’t getting that much.  So what can you do to stay awake?

Part II tomorrow…..

Posted on : 17-12-2012 | By : morebetter | In : Caffeine, Caffeine gum, Drowsy Driving, Safety, Science of caffeine

Tags: , , , , , , , , , , ,

Is Frito Lay on Crack-er Jack?

0

Cracker-Jack'd

Frito Lay jumps the shark and adds Cracker Jack to caffeine

 

Trix aren’t for rabbits.  And apparently, Cracker Jack is no longer for kids.  At least the new version.   You might be doing a bit of wondering here. This is so not a spoof.   It’s real.  Honest.

Is Frito Lay that hard up for press? Has #FritoLay been taken over by its alien twin? Does Frito Lay think Jolt Energy Gum is just so awesome, they’ll try to ram caffeine into something… anything they make (understandable, I guess since they don’t make a chewing gum)?  Frito Lay North America, a $13 BILLION (we thought it was -illion with a “Z”, but it turns out to only be -illion with a “B”) company is adding good wholesome caffeine to America’s favorite childhood vice, Cracker Jack.   Understandable since no $100 billion company is worth it’s… ahem… salty snacks, without a caffeinated product.

Perhaps this is a “green” initiative?  Is it like skim milk where they skim the caffeine off the caffeinated Pepsi to make caffeine-free Pepsi (yes, we wonder why anyone would drink that) and they need to do something with the excess caffeine?   So rather than landfill it, they add it to children’s candy?

Or are they so under siege from consumer groups for the Flamin Cheetos which have 26g of fat (40% DV) and  SIX HUNDRED mg of sodium (25% DV) that they had to add some goodness to their lineup with caffeine?

Cracker Jack

Buy me some peanuts… we’re bored. Let’s spice this baby up!

Posted on : 19-11-2012 | By : morebetter | In : Business, Caffeine

Tags: , , , , , , ,