Chew your way to your own championship!

The Red Sox bounced back from a 2012 season they’d rather forget by turning their won-loss record virtually upside-down.  93 losses in 2012 turned into 97 WINS in 2013!  It’s a little weird for us (a NJ company) to have rooted so hard for the Red Sox this year, but hey, they chew Jolt Gum.  So do a few other teams (more on that later), but unless you’re a Cardinals or Yankees fan (or a fan of anyone the Sox were playing), how could you not root for the team that was so supportive of their city after the marathon?  And unless you’re a brand manager on Gillette, how could you not dig the Grizzly Adams or ZZ Top team photo? It’s Halloween every day in Boston!

How come none of the Red Sox have red sox?

Sure, it’s easier to have fun when you win, but a lot of teams win and don’t look like they’re having nearly the fun the Red Sox seem to have.  Indeed, just listen to Victorino – “Go back to playing little kid ball. Just go out there and have fun.”

Anyway, as we were saying, there are 3 Major League Baseball teams that chew Jolt gum… and ALL three went to the playoffs this year.  Did Jolt Gum help?  Or are the teams that chew Jolt Gum just that much smarter?  Not for us to say.  But what is for us to say is that the first person to calculate the probability of ALL 3 teams making the playoffs (30 teams in MLB, 10 make the playoffs, 3 chew Jolt Gum) gets a free 12-pack of Jolt Gum!  Happy calculating!

Jolt Cola was the 1st energy drink sold pretty much anywhere.  

Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970’s, but that’s another story.It’s been more than 27 years since our hero CJ first bottled Jolt Cola as it flowed from a pristine underground aquifer in upstate NY (let’s just say the bottling plant had a pipe that went underground, we say…entirely making that up).

It’s 27 years, 7 leap years and 137 days later, making today the 9,999th day the Jolt Cola has kept us awake, alert and frankly, just having a little more fun.   Kicking off in 1985 with an awesome nose-thumb of a tagline “All the sugar, 2x the caffeine,”  Jolt has fueled and fun-ded parties, movies, coders, gamers, athletes and students all across America and the world.

We thought it would be fun over the next year to bring you a few videos, images and stories from the history of our namesake beverage. Some will be official ads and promos, some were official but never saw the light of day (What, you say, does “official” mean?  Let’s just say “official” means someone who sold Jolt Cola paid to make the ad or promo), some were crowd sourced and some are now a part of Americana, like where Bill Gates reminisces about coding Windows NT on a gullet full of Jolt.    Some are quirky, some are great, and some are just weird.  But all combine to make Jolt the awesome drink it is!  Come to think of it, we really should throw an online party.

 

Here’s a Jolt Cola ad from the archives.