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Jolt Gum Adopt a US unit for Jan 2015 - USS Frank Cable STS Funk from the USS Frank Cable wrote and we selected his team for the Jolt Gum adopt a unit program.   The Frank Cable's sole job is to fix submarines  - fast and...


Jolt Gum congratulates the Red Sox!   Chew your way to your own championship!   The Red Sox bounced back from a 2012 season they'd rather forget by turning their won-loss record virtually...


Be more creative. Add noise. Go Goldilocks on noise.  Get it just right and be more creative. It doesn't go to 11, but that noise does give me an idea.... In our never-ending (but occasionally...


10,000 days of Jolt Cola Jolt Cola was the 1st energy drink sold pretty much anywhere.     Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970's,...


Jolt Energy Gum actually makes you smarter Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory....


Wait….Caffeine ISN’T a Diuretic?


Everyone knows caffeine is a diuretic, right?

Don’t be so fast to flush that toilet… turns out that conventional wisdom is wrong.  The latest science that… ummm… people who actually research the topic shows that consuming a caffeinated beverage has no more of a diuretic effect than… wait for it… water.  As far back in 1928, caffeine was found to have no significant impact on output of urine. Later studies corroborated this, finding caffeinated beverages did not affect total volume or flow any differently than other beverages.

The Institute of Medicine found that “caffeinated beverages appear to contribute to the daily total water intake similar to that contributed by non-caffeinated beverages.”

Caffeine actually doesn't make you visit the bathroom more frequently

Does this image of a waterfall make you want to pee? Maybe. But does a caffeinated beverage? Not so much.

So did the conventional wisdom become conventional? i.e.  how did the wive’s tale get started?  Basically, it seems the belief that caffeinated beverages increases your total urine output stems from research solely among people who don’t use caffeine.  And indeed, if you are a caffeine virgin, i.e. you don’t consume caffeine,  the old rules apply.  Caffeine is a mild diuretic for those people who haven’t used it in a while.

On the other hand, if you’re similar to the significant majority of actual people who consume caffeine, then according to a bunch of studies and articles about studies, caffeine actually doesn’t increase the number of times you need to visit the loo.



Posted on : 01-22-2013 | By : morebetter | In : Athletic Performance and caffeine, Caffeine, Science of caffeine

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Part III – How to stay awake while driving


6 Tips to Help you Stay Awake while Driving

Continued from Part II 

1) Sleep

If you’re under 30 or a trucker, you’re more likely to be drowsy and driving.  And if you’re sleepy and driving, you’re really really dangerous.  To yourself and others.  A study of truckers found that they averaged less than 5 hours sleep – not a big surprise then that drowsiness is likely responsible for more than half of all trucker fatalities.  And for every trucker who died driving, he or she killed another 3-4 in the same accident.   A study showed that even a one-hour loss of sleep from daylight savings time can be dangerous.

According to a National Sleep foundation white paper on drowsy driving, your body needs at least 7-8 hours.  So if you just sleep for 8 hours the night before a road trip, are you ok?  Alas, no.  Your body builds up sleep debt, and one good night of sleep is not always enough to fix that.  Do yourself and those traveling with you a favor and get at least 7 hours of sleep a few nights in a row.

If you can’t do that, take a micro-nap at the first sign of drowsiness.  Even 15-20 minutes can make a big difference, especially if you precede the nap by…

2)   Eating and drinking the right foods

Before your trip, eat a light meal with foods having a low  glycemic index.  Heavy meals and meals with high glycemic indexes exacerbate sleepiness.  So, are Italian and Chinese food off the list?  Not by a long shot.  Cheeses such as  Parmesan, Romano and Asiago contain the amino acid tyramine and are known to help keep you up. Fermented soy products actually have some of the highest amount of tyramine —soy sauce, tofu, miso, and even teriyaki sauce are great sources.

If you’re already on the road, step up to the caffeine machine.  You probably don’t need a long analysis of caffeine or a recommendation from AAA to know that it’s a useful tool to stay alert once you’re on the road.  But steer clear of caffeine sources with lots of sugar such as regular colas and energy drinks.  While the sugar rush can help you for a little while, the danger from the ensuing sugar crash can counteract the benefit from caffeine.

Chewing gum is also something that can help. Chewing gum has been proven to increase alertness. The double plus good version of chewing gum to keep you awake would be a caffeinated chewing gum such as Jolt Energy Gum.  It tastes like regular gum, but two pieces have the boost of a coffee.

Jolt Energy Gum - caffeine + gum = good

Chewing gum keeps awake. Caffeine keeps you awake. Chewing gum with caffeine keeps you really awake!

3)   Slip into something a little… less comfortable

Warm, comfortable rooms or cars don’t make you tired, but they can make you sleepy if you’re already in sleep debt.  And according to the National Sleep Foundation, most of us already are.  In their 2009 study on sleep, they found the average adult got only 6.7 hours of sleep on a work night.

One way to counteract sleep inducing effects of sleep debt is to remove enhancers… such as warmth and comfort.   First, we need to ask why if you know you’re getting sleepy, you haven’t pulled over for a short nap.  But assuming you have your reasons, go ahead, roll down the windows.  Turn on the air conditioner.  And make yourself genuinely uncomfortable.  Sit on a pen.  Put your foot in a weird position.  Whatever it takes to get… uncomfortable.

4)   Get your Tech on

Auto manufacturers know how dangerous drowsy driving can be.  Some car makers have been taking this to hear with some very cool new tech to help you stay alive.

Assuming you’ve got a little spare change, there are a bunch of new phone apps that purport to keep you on this side of R.E.M.  Apps like Drivia, Anti-Sleep Pilot, and Anti-Drowse are designed to help keep you from napping while more mechanical devices such as NoNap theoretically do the same thng.

If you’ve got a lot of spare change, check out the new Mercedes.   It’s new “Attention Assist” system covers 70 variables while it assesses your wakefulness.

5)   Occupy your brain

Monotony and a boring straight drive are the hobgoblins of drowsiness.  Basically, a long, straight highway is practically hypnotizing you to sleep.  Hopefully, you’ve got a co-pilot in the car and the two of you can keep each other awake with car games that force you to use your brain a bit.

If there’s no one in the car, use a lifeline and “phone a friend.”  Just make sure you use a hands-free.  Distracted driving statistics show that phone calls dramatically increase accidents too!

If you don’t have a co-pilot and there’s no one you can call, you can always try a really good audio book.  Find the most engrossing author and actor you can.  A monotonous voice over can ruin a great story!

6)   Sing out loud.  Sing out Strong.

You’re in the car.  It’s late.  You’re tired.  Sing.  Just TRY to fall asleep while singing.  It’s near impossible.  You’ll need to plan this one in advance so you can make a playlist of road-trip sing-a-long karaoke songs.  Tuning your XM/Sirius to a station you like is definitely an option, but inevitably some of the songs you’ll hear aren’t good sing a long songs.  Bring your own.

Up next… our favorite play list of great sing-a-long driving songs.

Posted on : 12-26-2012 | By : Debra | In : Caffeine, Caffeine gum, Drowsy Driving, Safety

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How NOT to be a drowsy driver – caffeine is just the beginning, Part II


Causes of Sleepiness

Continued from part 1

In a AAA study on drowsy drivers, about 50% of the sleepy drivers who crashed reported that they felt only “slightly” or “not at all” drowsy before they crashed.  That percent isn’t far off the 40% who said they would deal with any drowsiness while driving after they got sleepy rather than try to prevent it.

We’ll skip past the obvious flaw in that “logic” – it’s pretty clear if you’re waiting to prevent sleepiness until after you’re sleepy, but don’t know you’re sleepy until after you crash, it’s probably a little late to do anything about it.

The less obvious problem in that logic is how caffeine actually works to keep you awake and alert.  Caffeine works much better as a prophylactic, preventative measure to keep you from geting tired than an after-the-fact remedy.  Here’s how it works: The more tired you are, the more of a nucleoside, adenosine, your body creates.  When adenosine finds its way to the adenosine receptors in your brain, *poof*, those receptors signal your body it’s time to rest, i.e. you get tired.  One of the key ways caffeine works is by functioning as an adenosine blocker.  Caffeine is structurally similar to adenosine so it kinda sorta fits, but different enough not to switch on the sleep response.  If there’s a caffeine molecule lodged in there first, the adenosine molecule can’t get in to bid and make you tired.

Caffeine works better if you take it BEFORE you get tired

Give adenosine and tired-ness the Heismann. Take caffeine before you get tired, not after.

What to do if you’re already tired?

If the adenosine gets in there first, then then the best thing you can do is fill your body with caffeine and then take a short nap of even 15-20 minutes.  This will signal your body to “refresh” and now the caffeine can fill your adenosine receptors first!

Sleepiness or drowsiness is usually brought one of two factors: lack of sleep (or the lack of good sleep), and your body’s natural body clock which programs us to be sleepy twice a day, once in the middle of our night time sleep period, and a second time in the late afternoon.  According to “Principles and Practice of Sleep Medicine,” other factors such as what you eat, room temperature, monotony (boring meeting, long, straight highway), etc. can “unmask” the physiological need but do not cause it.    We prefer our sleepiness masked.  Stay away from these foods before a road trip because they can exacerbate sleepiness:

Don’t make it Worse!  

Good foods that are good to avoid before a long road trip:

Almonds:  Almonds contain tryptophan and magnesium, which both help to naturally reduce muscle and nerve function while also steadying your heart rhythm, so great for a pre-bedtime snack, but not so helpful pre-roadtrip.

HoneyHoney contains glucose, which triggers your brain to stopproducing orexin — one of the chemicals known to trigger alertness.  We like alertness when we’re driving.  So we like orexin.  And we’d prefer all the other drivers had some too.  Save your inner Pooh for until after you arrive.

BananasThe magnesium and potassium found in bananas serve as muscle and nerve relaxants. Accordingly, bananas make an awesomely health spa treat, but are clearly

Bananas may taste good, but they also might make you drowsy

Bananas – good for monkeys, bad for road trips.

less useful in the drivers’ seat.  What’s more, the Vitamin B6 found in the fruit also converts tryptophan into serotonin, increasing relaxation even more.  Vitamin B6 has other benefits, which is why it’s in some energy drinks, but if alertness right now is one of your goals, avoid bananas and vitamin B6.

Cereal with milk If you’re planning on eating a healthy breakfast before a roadtrip, try something other than cereal and milk.  Ironically, cereal and milk make a great bedtime food.  Cereal has a great balance of protein and carbohydrates. These two essential nutrients, when combined, will put you to sleep in no time. That’s because protein contains an amino acid called tryptophan, which makes you feel sleepy, and carbohydrates help tryptophan reach the brain more easily.   Not really a big problem if you’ve had a good night sleep, but possibly an issue if you, like us, had to put sleep on the back burner.

High Glycemic FoodsFoods with a high glycemic index spike your body’s blood sugar, which in turn causes your body to start manufacturing insulin on an over-time, 3-shifts-a-day schedule.   That’s a) not really healthy and b) a good way to fall asleep right after the initial sugar rush.  And since sleeping is a really bad idea while driving, definitely stay away from those high glycemic index foods. And since those foods aren’t always obvious (e.g. a baked potato can have twice the glycemic index of a cola!) we’d suggest reviewing a good glycemic index chart so you know what you’re eating and drinking.

Continued tomorrow with Part III tomorrow: What you should eat and drink, and how to stay awake

Posted on : 12-18-2012 | By : morebetter | In : Caffeine, Caffeine gum, Drowsy Driving, Safety, Science of caffeine

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Don’t drive Drowsy!


Listen to my voice…You’re getting sleeepy…


You’re driving….




In a recent study, more than 50% of New York State drivers admitted that they had driven while drowsy in the past year, while almost 25% percent reported that they had fallen asleep while driving at some point in their lives.  But people are tired all the time, right?  Does this sleepiness really amount to anything more than a little yawning?  Big-time super-cala-soporfic-ally yes.  Drowsy driving causes 100,000 crashes each year according to the National Highway Traffic Safety Administration (NHTSA).

Don't be one of the drowsy driver statistics

Lack of Sleep = Same Impact as Drinking Alcohol


When people were kept awake for 17 hours, they tested the same on cognitive-motor tests as a person with a blood alcohol concentration (BAC) of 0.05 percent; after staying awake 24 hours they tested equivalent to a BAC of 0.10 percent.  0.08 percent is enough to get you arrested for DUI in all 50 states, so basically, if you wake up at 6 am and drive home at 2:30 a.m., your driving skills would be the same as if you were DUI!

Even a micro-sleep, i.e. a quick “zone-out,” can be enough to cause serious trouble.  If you’re driving 60 mph, you’re going 88 feet per second.  Fall asleep for just three seconds, and you’ve nearly covered the length of a football field!

Who’s most likely to nod off behind the wheel?  Grandpa?  Actually, grandpa might be your safest driver as it relates to drowsy driving statistics.  It’s the grandkids you should be worried about.  Drivers aged 18-29 are 3.5x more likely to drive drowsy than seniors 65+.  71% of those 18-29 admitted to driving while drowsy, a number that gets higher still among men and people who work night shifts.

Our friends at The Automobile Association of America (AAA) offer two proven tips for staying awake:  Get sleep, and take caffeine. Caffeine we can do.  We can happily do (see Juan Valdez, Red Bull, Jolt Gum).  But while we’d all love a solid nine hours of sleep every night, we imagine even the good folks at Triple A aren’t getting that much.  So what can you do to stay awake?

Part II tomorrow…..

Posted on : 12-17-2012 | By : morebetter | In : Caffeine, Caffeine gum, Drowsy Driving, Safety, Science of caffeine

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Is Frito Lay on Crack-er Jack?



Frito Lay jumps the shark and adds Cracker Jack to caffeine


Trix aren’t for rabbits.  And apparently, Cracker Jack is no longer for kids.  At least the new version.   You might be doing a bit of wondering here. This is so not a spoof.   It’s real.  Honest.

Is Frito Lay that hard up for press? Has #FritoLay been taken over by its alien twin? Does Frito Lay think Jolt Energy Gum is just so awesome, they’ll try to ram caffeine into something… anything they make (understandable, I guess since they don’t make a chewing gum)?  Frito Lay North America, a $13 BILLION (we thought it was -illion with a “Z”, but it turns out to only be -illion with a “B”) company is adding good wholesome caffeine to America’s favorite childhood vice, Cracker Jack.   Understandable since no $100 billion company is worth it’s… ahem… salty snacks, without a caffeinated product.

Perhaps this is a “green” initiative?  Is it like skim milk where they skim the caffeine off the caffeinated Pepsi to make caffeine-free Pepsi (yes, we wonder why anyone would drink that) and they need to do something with the excess caffeine?   So rather than landfill it, they add it to children’s candy?

Or are they so under siege from consumer groups for the Flamin Cheetos which have 26g of fat (40% DV) and  SIX HUNDRED mg of sodium (25% DV) that they had to add some goodness to their lineup with caffeine?

Cracker Jack

Buy me some peanuts… we’re bored. Let’s spice this baby up!

Posted on : 11-19-2012 | By : morebetter | In : Business, Caffeine

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Jolt Gum improves reaction time!


There are a bunch of studies we’ll be posting over the next few days on this topic. Caffeine really is the wonder molecule. Improves reaction time, improves endurance… what doesn’t it do?

Posted on : 10-01-2012 | By : morebetter | In : Uncategorized

Are you as amazing as a 3rd grader?


Ben Hinkle of WV, possibly the most amazing kid in the universe

Ben Hinkle of WV, possibly the most amazing kid in the universe

Are you as amazing as a third grader? 

Two years ago, six-year-old Ben Hinkle sees our “Support the Troops” edition of Jolt Gum in a store and decides he wants to raise money to send the gum to soldiers overseas for Christmas. On his own, he raises enough money to buy three hundred packs of Jolt Gum for the soldiers. We matched him 1 for 1, so because of Ben’s efforts alone, 600 packs of Jolt Gum were sent to soldiers in Iraq and Afghanistan in time for the holidays.

Jolt Gum – Yellow Ribbon Edition

Ben says “I only wanted to help soldiers stay awake and smile, and maybe meet a pen pal! Well, I made TONS of pen pals & have even met some of those soldiers!”

This year, Ben decided he wants to raise money again to send Jolt Gum yellow ribbon packs to soldiers overseas. Ben’s having his 9th birthday party this weekend and actually asked that his friends not bring gifts, but help support his goal of sending TWO THOUSAND packs of Jolt gum overseas. What kid does that?

Ben and Spc. Crispin

Ben and Spc. Crispin

The kindness, generosity, warmth, maturity and patriotism of this kid is astonishing. This past summer Ben decided he wanted to go to the war memorials in DC with his mom and grandparents (his grandfather is a vet) to salute the soldiers who fought and died for our country. The impact this one kid has had on the soldiers overseas can’t be overstated. Several soldiers have gone way out of their way to meet Ben.

We’re of course matching Ben 1-for-1 again this year. And sending him a small birthday present (shhh!) since he’s turning all the presents he was going to get into donations for the troops overseas. If you’d like to support Ben, you can paypal his mom whatever amount you like. Her paypal account is: brejoben at If for some reason, you prefer US Post, you can send a check to his mom, Brenda Hinkle. Rt 1 Box 52L-1, Lost Creek, WV 26385.He’s not old enough to Chew More, but he sure is doing more.

Posted on : 09-07-2012 | By : morebetter | In : Being a better person, Military

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Guest post from Sgt. Danny V and SSG Ski – Jolt Energy Gum and the 82nd airborne


Received this a while ago… had it pinned on my bulletin board.  Just posting it now.   Stay safe guys!!!


Jolt Gum at Fort Bragg

Jolt Gum at Fort Bragg

Greetings! We’re airborne paratroopers from the legendary 82nd All American Division. We love jolt gum. We work hard all day everyday, whether its training with mortars or exiting aircraft. We owe our motivation level to Jolt Energy Gum. We’re gettin ready to head out to take on the taliban for our 3rd tour. we love ya!

Posted on : 08-16-2012 | By : morebetter | In : Caffeine gum, Military

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Don’t like your DNA. No problem. Change it with Jolt Gum. Really.


Ok, this one is totally blowing my mind.  I like to geek out as much as the next… well… geek, but if I wasn’t reading this in an actual science blog (yes, I know, I should get out more), I’d have a harder time believing it.  

DNA rendering

DNA rendering

Researchers reporting in the March issue of Cell Metabolism, have found that when healthy but inactive men and women exercise for a matter of minutes, it produces a rather immediate change to their DNA. Perhaps even more tantalizing, the study suggests that the caffeine might also influence muscle in essentially the same way.  OK, so any downsides?  Nope.

Will you take a few moments and geek out with me? If you answer no to that question, skip the next two paragraphs which I’m copying from (the whole article is here:

The underlying genetic code in human muscle isn’t changed with exercise, but the DNA molecules within those muscles are chemically and structurally altered in very important ways. Those modifications to the DNA at precise locations appear to be early events in the genetic reprogramming of muscle for strength and, ultimately, in the structural and metabolic benefits of exercise. (Blah blah blah.  This would seem significant…)

The DNA changes….known as epigenetic modifications involve the gain or loss of chemical marks ….study shows that the DNA within skeletal muscle …after a burst of exercise bears fewer chemical marks (specifically methyl groups) than it did before exercise. When the researchers made muscles contract in lab dishes, they saw a similar loss of DNA methyl groups. Exposure of isolated muscle to caffeine had the same effect.

Ok, grasshoppers… if you weren’t paying attention (or even if you were), caffeine rocks.  Fix that DNA. Chew some Jolt Gum.

Posted on : 08-16-2012 | By : morebetter | In : Caffeine and Health

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Jolt Gum proven to improve athletic performance


In a recent university study in New Zealand, Jolt Gum was proven to increase athletic performance by 5.4%!  To put that improvement in perspective, 5.4% was more than the difference between the first and last place finishers in the Women’s 100m dash in London 2012!  5.4% is more than than the house advantage in roulette at a casino (5.3%)!

Run faster, longer with Jolt Gum!

Run faster, longer with Jolt Gum!

Here’s an excerpt from the main bicycling website in Australia,   If you’d like to download the entire study (published in the European Journal of Applied Psychology (Volume 110, Number 6), , you can do it here

Peter Reaburn is an Associate Professor in sport science at CQUniversity, races B-grade with Rockhampton Cycling Club and has been a committee member for four years. He recently completed his second Grafton-Inverell (228 km) race. Peter has presented workshops for Cycling Australia and Cycling Queensland for masters athletes and coaches and has written the definitive book titled The Masters Athlete available at:

Chewing gum improves cycling performance


Caffeine is the World’s most commonly used drug. It is often used by cyclists as an ergogenic aid during both training and competition. In our sport, research has shown that caffeine improves performance in a single 1 km time trial and 40km steady-state time trial performance. But what effect might it have on typical road races, point score races on the track, or ‘crits’ where there are repeated sprints during longer endurance events.  A recent New Zealand study investigated the effects of caffeinated chewing gum on fatigue during repeated high-intensity sprints in cyclists.

Peter Reaburn, Associate Professor in sport science at CQ University

Peter Reaburn, Associate Professor in sport science at CQ University

The Research

Nine well-trained young male cyclists (24 ± 7 years, VO2max = 62.5 ± 5.4 ml/kg/min) who trained on average 10.5 hours per week were tested. None of them were high caffeine users. They completed four lab sessions each consisting of four by five-minute sets of 30-second sprints with five sprints in each set and 30-seconds easy spin between each sprint. An easy five minute spin was done between sets one and three and a 10-minute easy spin between sets two and three.  During the 10-minute spin, the chewing gum was given as six pieces of commercially-available, spearmint-flavoured caffeinated chewing-gum (Jolt®) or as a placebo of similar-looking and tasting, commercially available non-caffeinated chewing-gum (Spearmint Extra®). Cyclists chewed the gum for five minutes and then spat it out before doing sets three and four of the sprints.

The Results

The average power output (watts) in the first 10 sprints (sets 1 and 2) relative to the last 10 sprints (sets 3 and 4) declined by 5.8 ± 4.0% in the placebo trials but only 0.4 ± 7.7% in the caffeine trials. The reduced fatigue in the caffeine trials equated to a 5.4% improvement in overall cycling performance in favor of caffeine. The researchers also measured two hormones in saliva and found that the delayed fatigue in the caffeine trials was associated with elevated testosterone (an anabolic – muscle repairing and building hormone) and decreased cortisol (a stress hormone) concentrations in the caffeine trials. Both these hormone responses are good for athletes in terms of recovery from training and racing. No gut upsets were observed in the cyclists despite the caffeine dose being equivalent to about 2.5 No Doz or three cups of coffee in one hit.

The So What?

This is a really applied study that strongly suggests that taking caffeine by chewing gum may be the way to go for track or road cyclists requiring a kick in performance during the closing stages of an event like a points race, criterium or road race where fatigue becomes a factor. Importantly, it also suggests it may enhance recovery by positively affecting hormones important for recovery. I say ‘suck it and see’.


Paton, C., Lowe, T, and Irvine, A. (2010). Caffeinated chewing gum increases repeated sprint performance and augments increases in testosterone in competitive cyclists.  European Journal of Applied Physiology. 110(6): 1243-50.

Posted on : 08-09-2012 | By : morebetter | In : Athletic Performance and caffeine

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