Jolt Gum

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Jolt Gum Adopt a US unit for Jan 2015 - USS Frank Cable STS Funk from the USS Frank Cable wrote and we selected his team for the Jolt Gum adopt a unit program.   The Frank Cable's sole job is to fix submarines  - fast and...


Jolt Gum congratulates the Red Sox!   Chew your way to your own championship!   The Red Sox bounced back from a 2012 season they'd rather forget by turning their won-loss record virtually...


Be more creative. Add noise. Go Goldilocks on noise.  Get it just right and be more creative. It doesn't go to 11, but that noise does give me an idea.... In our never-ending (but occasionally...


10,000 days of Jolt Cola Jolt Cola was the 1st energy drink sold pretty much anywhere.     Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970's,...


Jolt Energy Gum actually makes you smarter Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory....


Don’t drive Drowsy!


Listen to my voice…You’re getting sleeepy…


You’re driving….




In a recent study, more than 50% of New York State drivers admitted that they had driven while drowsy in the past year, while almost 25% percent reported that they had fallen asleep while driving at some point in their lives.  But people are tired all the time, right?  Does this sleepiness really amount to anything more than a little yawning?  Big-time super-cala-soporfic-ally yes.  Drowsy driving causes 100,000 crashes each year according to the National Highway Traffic Safety Administration (NHTSA).

Don't be one of the drowsy driver statistics

Lack of Sleep = Same Impact as Drinking Alcohol


When people were kept awake for 17 hours, they tested the same on cognitive-motor tests as a person with a blood alcohol concentration (BAC) of 0.05 percent; after staying awake 24 hours they tested equivalent to a BAC of 0.10 percent.  0.08 percent is enough to get you arrested for DUI in all 50 states, so basically, if you wake up at 6 am and drive home at 2:30 a.m., your driving skills would be the same as if you were DUI!

Even a micro-sleep, i.e. a quick “zone-out,” can be enough to cause serious trouble.  If you’re driving 60 mph, you’re going 88 feet per second.  Fall asleep for just three seconds, and you’ve nearly covered the length of a football field!

Who’s most likely to nod off behind the wheel?  Grandpa?  Actually, grandpa might be your safest driver as it relates to drowsy driving statistics.  It’s the grandkids you should be worried about.  Drivers aged 18-29 are 3.5x more likely to drive drowsy than seniors 65+.  71% of those 18-29 admitted to driving while drowsy, a number that gets higher still among men and people who work night shifts.

Our friends at The Automobile Association of America (AAA) offer two proven tips for staying awake:  Get sleep, and take caffeine. Caffeine we can do.  We can happily do (see Juan Valdez, Red Bull, Jolt Gum).  But while we’d all love a solid nine hours of sleep every night, we imagine even the good folks at Triple A aren’t getting that much.  So what can you do to stay awake?

Part II tomorrow…..

Posted on : 17-12-2012 | By : morebetter | In : Caffeine, Caffeine gum, Drowsy Driving, Safety, Science of caffeine

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Jolt Gum proven to improve athletic performance


In a recent university study in New Zealand, Jolt Gum was proven to increase athletic performance by 5.4%!  To put that improvement in perspective, 5.4% was more than the difference between the first and last place finishers in the Women’s 100m dash in London 2012!  5.4% is more than than the house advantage in roulette at a casino (5.3%)!

Run faster, longer with Jolt Gum!

Run faster, longer with Jolt Gum!

Here’s an excerpt from the main bicycling website in Australia,   If you’d like to download the entire study (published in the European Journal of Applied Psychology (Volume 110, Number 6), , you can do it here

Peter Reaburn is an Associate Professor in sport science at CQUniversity, races B-grade with Rockhampton Cycling Club and has been a committee member for four years. He recently completed his second Grafton-Inverell (228 km) race. Peter has presented workshops for Cycling Australia and Cycling Queensland for masters athletes and coaches and has written the definitive book titled The Masters Athlete available at:

Chewing gum improves cycling performance


Caffeine is the World’s most commonly used drug. It is often used by cyclists as an ergogenic aid during both training and competition. In our sport, research has shown that caffeine improves performance in a single 1 km time trial and 40km steady-state time trial performance. But what effect might it have on typical road races, point score races on the track, or ‘crits’ where there are repeated sprints during longer endurance events.  A recent New Zealand study investigated the effects of caffeinated chewing gum on fatigue during repeated high-intensity sprints in cyclists.

Peter Reaburn, Associate Professor in sport science at CQ University

Peter Reaburn, Associate Professor in sport science at CQ University

The Research

Nine well-trained young male cyclists (24 ± 7 years, VO2max = 62.5 ± 5.4 ml/kg/min) who trained on average 10.5 hours per week were tested. None of them were high caffeine users. They completed four lab sessions each consisting of four by five-minute sets of 30-second sprints with five sprints in each set and 30-seconds easy spin between each sprint. An easy five minute spin was done between sets one and three and a 10-minute easy spin between sets two and three.  During the 10-minute spin, the chewing gum was given as six pieces of commercially-available, spearmint-flavoured caffeinated chewing-gum (Jolt®) or as a placebo of similar-looking and tasting, commercially available non-caffeinated chewing-gum (Spearmint Extra®). Cyclists chewed the gum for five minutes and then spat it out before doing sets three and four of the sprints.

The Results

The average power output (watts) in the first 10 sprints (sets 1 and 2) relative to the last 10 sprints (sets 3 and 4) declined by 5.8 ± 4.0% in the placebo trials but only 0.4 ± 7.7% in the caffeine trials. The reduced fatigue in the caffeine trials equated to a 5.4% improvement in overall cycling performance in favor of caffeine. The researchers also measured two hormones in saliva and found that the delayed fatigue in the caffeine trials was associated with elevated testosterone (an anabolic – muscle repairing and building hormone) and decreased cortisol (a stress hormone) concentrations in the caffeine trials. Both these hormone responses are good for athletes in terms of recovery from training and racing. No gut upsets were observed in the cyclists despite the caffeine dose being equivalent to about 2.5 No Doz or three cups of coffee in one hit.

The So What?

This is a really applied study that strongly suggests that taking caffeine by chewing gum may be the way to go for track or road cyclists requiring a kick in performance during the closing stages of an event like a points race, criterium or road race where fatigue becomes a factor. Importantly, it also suggests it may enhance recovery by positively affecting hormones important for recovery. I say ‘suck it and see’.


Paton, C., Lowe, T, and Irvine, A. (2010). Caffeinated chewing gum increases repeated sprint performance and augments increases in testosterone in competitive cyclists.  European Journal of Applied Physiology. 110(6): 1243-50.

Posted on : 09-08-2012 | By : morebetter | In : Athletic Performance and caffeine

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