Jolt Gum

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The Jolt Adopt a Unit in the Armed Forces Program -... Our adopted unit for April is Havoc!   We're humbled by the dedication and commitment of the servicemen and women across all our Armed Forces - in the Army, Navy, Air...

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Jolt Gum congratulates the Red Sox!   Chew your way to your own championship!   The Red Sox bounced back from a 2012 season they'd rather forget by turning their won-loss record virtually...

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Be more creative. Add noise. Go Goldilocks on noise.  Get it just right and be more creative. It doesn't go to 11, but that noise does give me an idea.... In our never-ending (but occasionally...

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10,000 days of Jolt Cola Jolt Cola was the 1st energy drink sold pretty much anywhere.     Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970's,...

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Jolt Energy Gum actually makes you smarter Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory....

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How to do More. Have More Fun. Get more done. Rss

That Magical Time of the Year

Posted on : 19-09-2014 | By : joe | In : Caffeine gum, Do More., Science of caffeine

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Hmm… I posted this  two weeks ago and it automatically magically disappeared.  Now it’s almost time for fall break!

Jolt Energy Gum would like to salute the countless people who are heading into their respective institutes of learning in order to emerge more knowledgeable with their well spent tuition and supply funds to help them attain their goals of becoming what they.. always.. wanted to be.. in life.. haha I’m sorry I couldn’t even finish that without laughing.

 

Be all you (and your parents) want(ed) you to be!

School work has always been a chore. Make it easier by being a chewer!

 

But don’t fret! While you’re juggling your books, supplies, laptop, there’s another menace in your hands that is making you think “I wish I could just carry one of these things in my mouth.” That’s where Jolt Energy Gum comes in. Instead of lugging around that energy drink or coffee why not chew gum since it has more benefits?

Chewing gum makes your brain work harder… and better – basically, chewing gum makes you smarter.  Even guy in the corner with the conical hat knows that you smart  + you study = you improve test scores.

http://www.wired.com/2011/11/the-cognitive-benefits-of-chewing-gum/

Not only will chewing Jolt Energy Gum help your brain work better, but with the added caffeine, you’ll also be able to actually stay awake while your professor drones on and on about something that has absolutely nothing to do with what you’re there to learn!  Chewing gum only makes you smarter if you’re awake. So chew Jolt Gum.

Oh, and remember to stay Classy.  When you’re chewing gum in class, chew with your mouth closed.

Class dismissed.

Chewing gum only makes you smarter if you’re awake. So chew Jolt Gum.

Looks like our friend here has a stack overflow error.

 

The Jolt Adopt a Unit in the Armed Forces Program – April 2014

Posted on : 07-04-2014 | By : Debra | In : Caffeine gum, Military

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Our adopted unit for April is Havoc!

 

We’re humbled by the dedication and commitment of the servicemen and women across all our Armed Forces – in the Army, Navy, Air Force, Marines and Coast Guard.  As the smallest of thank you’s and in small recognition of the hundreds of thousands of them, we have created the Jolt Gum adopt a unit program. Just tell us what makes your unit special and we’d love to make you the recipient of… a whole lotta free gum! Just email us and let us know a little about you and your unit.

Here’s the first – from Havoc Company courtesy of SFC Pulkinen who wrote us to tell us a little about what they do.

Havoc Company, the April 2014 adopt a unit from Jolt Gum

Havoc Company, the April 2014 adopt a unit from Jolt Gum

Havoc Company, 2nd Squadron, 11th Armored Cavalry Regiment is a M1A1 Tank Company and has a unique mission of providing an opposing forces for United States Army units who are getting ready to deploy to combat operations in Afghanistan and Iraq. Our Company consists of 60 Soldiers as well as 24 vehicles including eight M1A1 tanks. We replicate different roles such as Afghanistan Military Police, Insurgency operations and enemy mounted forces during Decisive Action rotations. We go to the field to train units two weeks a month, ten months out of the year. We often work long hours during NTC rotations since it is our job to ensure units getting ready for combat are properly trained and ready for deployment.

Want your unit to be the next to receive free gum?  Email us and tell us a little about your unit!

Jolt Gum congratulates the Red Sox!

Posted on : 31-10-2013 | By : Debra | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Fun

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Red Sox logo

Chew your way to your own championship!

 

The Red Sox bounced back from a 2012 season they’d rather forget by turning their won-loss record virtually upside-down.  93 losses in 2012 turned into 97 WINS in 2013!  It’s a little weird for us (a NJ company) to have rooted so hard for the Red Sox this year, but hey, they chew Jolt Gum.  So do a few other teams (more on that later), but unless you’re a Cardinals or Yankees fan (or a fan of anyone the Sox were playing), how could you not root for the team that was so supportive of their city after the marathon?  And unless you’re a brand manager on Gillette, how could you not dig the Grizzly Adams or ZZ Top team photo? It’s Halloween every day in Boston!

Red Sox celebrate world series victory

How come none of the Red Sox have red sox?

Sure, it’s easier to have fun when you win, but a lot of teams win and don’t look like they’re having nearly the fun the Red Sox seem to have.  Indeed, just listen to Victorino – “Go back to playing little kid ball. Just go out there and have fun.

Anyway, as we were saying, there are 3 Major League Baseball teams that chew Jolt gum… and ALL three went to the playoffs this year.  Did Jolt Gum help?  Or are the teams that chew Jolt Gum just that much smarter?  Not for us to say.  But what is for us to say is that the first person to calculate the probability of ALL 3 teams making the playoffs (30 teams in MLB, 10 make the playoffs, 3 chew Jolt Gum) gets a free 12-pack of Jolt Gum!  Happy calculating!

Be more creative. Add noise.

Posted on : 26-06-2013 | By : Debra | In : Do More.

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Go Goldilocks on noise.  Get it just right and be more creative.

Add a little noise. Be more creative.

It doesn’t go to 11, but that noise does give me an idea….

In our never-ending (but occasionally slowing) quest to share important tidbits that do not involve reality TV but instead actually affect your real life, we cull through the tension filled world of scientific journals… well…. so you don’t have to.  In today’s useful tidbit, we discover you were right all along.

Not when you yelled at coach on the TV who was preventing his team from winning by implementing the “prevent” defense with minutes left to play… but when you told your mom you studied better with the music on.  She probably called that music “noise.”

In the widely rarely read “Journal of Consumer Research”, researchers showed that you are more creative with a moderate (emphasis on moderate) level of noise (noise=unwanted sound)than you do with no noise or loud noise.  It also increases the likelihood of buying creative products… like, for example A MakerBot, Adobe Photoshop, Silly Putty or… Jolt Gum.  Cue moderate noise….

#domore

10,000 days of Jolt Cola

Posted on : 20-02-2013 | By : Debra | In : Caffeine, Fun, Jolt Cola

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Jolt Cola was the 1st energy drink sold pretty much anywhere.  

 

Well, there was this also guy named Chaleo who started an energy drink in Thailand in the 1970’s, but that’s another story.It’s been more than 27 years since our hero CJ first bottled Jolt Cola as it flowed from a pristine underground aquifer in upstate NY (let’s just say the bottling plant had a pipe that went underground, we say…entirely making that up).

It’s 27 years, 7 leap years and 137 days later, making today the 9,999th day the Jolt Cola has kept us awake, alert and frankly, just having a little more fun.   Kicking off in 1985 with an awesome nose-thumb of a tagline “All the sugar, 2x the caffeine,”  Jolt has fueled and fun-ded parties, movies, coders, gamers, athletes and students all across America and the world.

We thought it would be fun over the next year to bring you a few videos, images and stories from the history of our namesake beverage. Some will be official ads and promos, some were official but never saw the light of day (What, you say, does “official” mean?  Let’s just say “official” means someone who sold Jolt Cola paid to make the ad or promo), some were crowd sourced and some are now a part of Americana, like where Bill Gates reminisces about coding Windows NT on a gullet full of Jolt.    Some are quirky, some are great, and some are just weird.  But all combine to make Jolt the awesome drink it is!  Come to think of it, we really should throw an online party.

 

Here’s a Jolt Cola ad from the archives.

 

Jolt caffeine gum helps you recover after a workout

Posted on : 01-02-2013 | By : Debra | In : Athletic Performance and caffeine, Caffeine, Caffeine gum, Science of caffeine

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What if we told you there was something that would help you run faster, improve reaction times, and then recover faster post-exercise?  

 

And it’s legal.  Where can we get some of that stuff?

If you’re like most people, you already did this morning.

tired runner

Have a plate of penne, a spoonful of spaghetti, a cup of cola and a canteen of coffee after a workout and you’ll recover a lot faster!

There’s more and more science showing that caffeine not only improves athletic performance, but now we’re learning it also helps your muscles recover faster after exercise too.  It makes some sense right away if you think about it… assuming most races or competitions involve fixed distances, if caffeine helps you to run faster or perform better, it must have helped you to do something more efficiently.

Indeed, University of Birmingham (England) researchers tested the effect of caffeine on the rate which carbs are consumed during exercise.  They found that the usage rate of carbohydrates was 26 percent higher in the cyclists receiving carbs with caffeine than in those receiving carbs without caffeine.  The conclusion is that caffeine may have increased the rate of glucose absorption, giving muscles more fuel more quickly. The extrapolated effect on performance is the ability to work harder for a longer period of time without getting as fatigued.

But what if you’re already exhausted?  Put a check mark in the caffeine and carb boxes again.  A recent study showed that athletes carb-ed up and caffeinated had 66% more glycogen in their muscles four hours after finishing intense exercise.  If you have 66% more fuel for the next day’s training or competition, there is absolutely no question you will go farther or faster,” said Dr. Hawley, senior author of the study.

Not that we’re not a little biased on the caffeine, but science sure seems to indicate that having caffeine before exercise, and carbs and caffeine after exercise is a win win.  Let Jolt caffeine gum help you in your workout and recover after it!  THAT’S what we’re talking about when we say, “Jolt Caffeine Gum… Chew More.  Do More!”

Have a Headache? Your aspirin works double time with caffeine

Posted on : 29-01-2013 | By : Debra | In : Caffeine, Caffeine and Health, Science of caffeine

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Hit the town a little too hard last night and now if feels as if the town’s hitting back inside your head?  Run a half-marathon and now your back hurts so much you think you must have been half-crazy to do it?  Aspirin, Acetaminophen, Ibuprofen and paracetamol are all good choices.

The dream team - aspirin and caffeine. Caffeine makes painkillers more effective.

The dream team – aspirin and caffeine

If you want to play medical MacGyver, just add a little caffeine and you’ll supercharge your pain killer without any additional medicine.  That’s the reason some medicines like Excedrin add caffeine to the pill itself – Excedrin typically has 65mg of caffeine per pill.

Simply, manufacturers add caffeine to their pills to make them work better.  A study in “The Journal of the AMA”  (American Medical Association) compared 30 studies of that took place over a 20 years. One of the findings was that adding caffeine to products like Tylenol (acetaminophen) boosted its performance by 20 to 30 percent.

In 2000, researchers from the Diamond Headache Clinic in Chicago analyzed the effectiveness of caffeine combined with Advil (ibuprofen). Volunteers were given ibuprofen alone, ibuprofen with caffeine,  caffeine alone or a placebo. Caffeine & ibuprofen together provided better pain relief.

Do you need a lot of caffeine?  Not really.  Scientists from Johns Hopkins compared the effect of a placebo, 50, 100 and 150 mg doses of ibuprofen alone or combined with caffeine. The most significant were from the combo of even low dose of caffeine and ibuprofen, up to 2.4 times as powerful as taking ibuprofen by itself.

Jolt Energy Gum actually makes you smarter

Posted on : 29-01-2013 | By : Debra | In : Caffeine, Caffeine gum, Science of caffeine

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Caffeine all by itself increases alertness, focus, mental speed, and helps improve memory.  Chewing gum all by itself  increases alertness, focus, and most kinds of memory.  Put them together and… well, you do the math. Scientists know that the 1 + 1 is at least two, but they’re not sure exactly why.  Knowing why may not be as important to you as knowing caffeine gum can help you score higher on exams.

Let’s start with chewing gum.  Any flavored chewing gum will do.  There are numerous studies that show chewing gum, especially a flavored gum, will help improve alertness and memory, in some cases by as much as 24%.

hippocampus

The Hippocampus is a key area for memory

There are a few potential explanations for gum’s benefit, says Dr. Andrew Scholey, author of several studies and director of the Center for Human Psychopharmacology at Swinburne University, Melbourne.  In 2000, researchers showed that brain activity in the hippocampus, an area important for memory, increases while people chew.

Other research suggests that insulin receptors in the hippocampus may be involved in memory. “Insulin mops up glucose in the bloodstream and chewing causes the release of insulin, because the body is expecting food. If insulin receptors in the brain are involved in memory, we may have an insulin-mediated mechanism explaining our findings.”

Alternately, it could be as simple as increased alertness and/or increased blood flow to the brain from and increased heart beat.

But what if we could improve upon chewing gum?  What if there was a magic ingredient we could add to gum that would help your brain even more?  What if we didn’t keep writing “what if’s” when you already know where we’re going with this?

Caffeine, as we’d all expect,  increases alertness, but together with a little glucose, has a significant effect on memory.  Caffeine also improves cognition and mental speed, so basically, caffeine just helps you think better and faster.    Put the caffeine inside the gum as they do with a caffeinated gum like Jolt Energy Gum, and you’ve got a little magic mastication!

A totally different Hippocampus

The Hippo Campus is also a place where Hippos go to college

The only time where you might want to go for the Starbucks and not the double-word-score caffeine gum combo, is if you’re taking a test involving a type of short-term memory called serial recall – recalling items or events in the order in which they occurred.  Any rhythmic activity such as chewing gum or tapping with your hands has been shown to decrease test results in this area.

In summary,  if you have to memorize a long list in order, brew up a pot of coffee or chug a Jolt Cola.    If you want to improve performance on pretty much any other kinds of exam or mental exercise, reach for a pack of Jolt Energy Gum.  Now chewing Jolt caffeine-energy gum isn’t just smart, Jolt Energy gum actually makes you smarter.

Not only will you stay alert, but you’ll remember why you’re doing so.

 

 

Wait….Caffeine ISN’T a Diuretic?

Posted on : 22-01-2013 | By : Debra | In : Athletic Performance and caffeine, Caffeine, Science of caffeine

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Everyone knows caffeine is a diuretic, right?

Don’t be so fast to flush that toilet… turns out that conventional wisdom is wrong.  The latest science that… ummm… people who actually research the topic shows that consuming a caffeinated beverage has no more of a diuretic effect than… wait for it… water.  As far back in 1928, caffeine was found to have no significant impact on output of urine. Later studies corroborated this, finding caffeinated beverages did not affect total volume or flow any differently than other beverages.

The Institute of Medicine found that “caffeinated beverages appear to contribute to the daily total water intake similar to that contributed by non-caffeinated beverages.”

Caffeine actually doesn't make you visit the bathroom more frequently

Does this image of a waterfall make you want to pee? Maybe. But does a caffeinated beverage? Not so much.

So did the conventional wisdom become conventional? i.e.  how did the wive’s tale get started?  Basically, it seems the belief that caffeinated beverages increases your total urine output stems from research solely among people who don’t use caffeine.  And indeed, if you are a caffeine virgin, i.e. you don’t consume caffeine,  the old rules apply.  Caffeine is a mild diuretic for those people who haven’t used it in a while.

On the other hand, if you’re similar to the significant majority of actual people who consume caffeine, then according to a bunch of studies and articles about studies, caffeine actually doesn’t increase the number of times you need to visit the loo.

 

 

Part III – How to stay awake while driving

Posted on : 26-12-2012 | By : Debra | In : Caffeine, Caffeine gum, Drowsy Driving, Safety

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6 Tips to Help you Stay Awake while Driving

Continued from Part II 

1) Sleep

If you’re under 30 or a trucker, you’re more likely to be drowsy and driving.  And if you’re sleepy and driving, you’re really really dangerous.  To yourself and others.  A study of truckers found that they averaged less than 5 hours sleep – not a big surprise then that drowsiness is likely responsible for more than half of all trucker fatalities.  And for every trucker who died driving, he or she killed another 3-4 in the same accident.   A study showed that even a one-hour loss of sleep from daylight savings time can be dangerous.

According to a National Sleep foundation white paper on drowsy driving, your body needs at least 7-8 hours.  So if you just sleep for 8 hours the night before a road trip, are you ok?  Alas, no.  Your body builds up sleep debt, and one good night of sleep is not always enough to fix that.  Do yourself and those traveling with you a favor and get at least 7 hours of sleep a few nights in a row.

If you can’t do that, take a micro-nap at the first sign of drowsiness.  Even 15-20 minutes can make a big difference, especially if you precede the nap by…

2)   Eating and drinking the right foods

Before your trip, eat a light meal with foods having a low  glycemic index.  Heavy meals and meals with high glycemic indexes exacerbate sleepiness.  So, are Italian and Chinese food off the list?  Not by a long shot.  Cheeses such as  Parmesan, Romano and Asiago contain the amino acid tyramine and are known to help keep you up. Fermented soy products actually have some of the highest amount of tyramine —soy sauce, tofu, miso, and even teriyaki sauce are great sources.

If you’re already on the road, step up to the caffeine machine.  You probably don’t need a long analysis of caffeine or a recommendation from AAA to know that it’s a useful tool to stay alert once you’re on the road.  But steer clear of caffeine sources with lots of sugar such as regular colas and energy drinks.  While the sugar rush can help you for a little while, the danger from the ensuing sugar crash can counteract the benefit from caffeine.

Chewing gum is also something that can help. Chewing gum has been proven to increase alertness. The double plus good version of chewing gum to keep you awake would be a caffeinated chewing gum such as Jolt Energy Gum.  It tastes like regular gum, but two pieces have the boost of a coffee.

Jolt Energy Gum - caffeine + gum = good

Chewing gum keeps awake. Caffeine keeps you awake. Chewing gum with caffeine keeps you really awake!

3)   Slip into something a little… less comfortable

Warm, comfortable rooms or cars don’t make you tired, but they can make you sleepy if you’re already in sleep debt.  And according to the National Sleep Foundation, most of us already are.  In their 2009 study on sleep, they found the average adult got only 6.7 hours of sleep on a work night.

One way to counteract sleep inducing effects of sleep debt is to remove enhancers… such as warmth and comfort.   First, we need to ask why if you know you’re getting sleepy, you haven’t pulled over for a short nap.  But assuming you have your reasons, go ahead, roll down the windows.  Turn on the air conditioner.  And make yourself genuinely uncomfortable.  Sit on a pen.  Put your foot in a weird position.  Whatever it takes to get… uncomfortable.

4)   Get your Tech on

Auto manufacturers know how dangerous drowsy driving can be.  Some car makers have been taking this to hear with some very cool new tech to help you stay alive.

Assuming you’ve got a little spare change, there are a bunch of new phone apps that purport to keep you on this side of R.E.M.  Apps like Drivia, Anti-Sleep Pilot, and Anti-Drowse are designed to help keep you from napping while more mechanical devices such as NoNap theoretically do the same thng.

If you’ve got a lot of spare change, check out the new Mercedes.   It’s new “Attention Assist” system covers 70 variables while it assesses your wakefulness.

5)   Occupy your brain

Monotony and a boring straight drive are the hobgoblins of drowsiness.  Basically, a long, straight highway is practically hypnotizing you to sleep.  Hopefully, you’ve got a co-pilot in the car and the two of you can keep each other awake with car games that force you to use your brain a bit.

If there’s no one in the car, use a lifeline and “phone a friend.”  Just make sure you use a hands-free.  Distracted driving statistics show that phone calls dramatically increase accidents too!

If you don’t have a co-pilot and there’s no one you can call, you can always try a really good audio book.  Find the most engrossing author and actor you can.  A monotonous voice over can ruin a great story!

6)   Sing out loud.  Sing out Strong.

You’re in the car.  It’s late.  You’re tired.  Sing.  Just TRY to fall asleep while singing.  It’s near impossible.  You’ll need to plan this one in advance so you can make a playlist of road-trip sing-a-long karaoke songs.  Tuning your XM/Sirius to a station you like is definitely an option, but inevitably some of the songs you’ll hear aren’t good sing a long songs.  Bring your own.

Up next… our favorite play list of great sing-a-long driving songs.